The holidays are a lovely time to spend with family members and friends. For fitness trainers, the holidays are also a great time to make money and welcome the new year with an influx of new clients.

With the holiday season coming up, many fitness professionals think they'll be out of business. After all, your clients will be busy visiting families, or attending events etc, that they will barely get time to focus on fitness or start a new fitness program.

One of the most important decisions you'll make as a fitness business owner is choosing your niche. A niche helps your business stand out from the competition, establish yourself as an expert in that domain, and find clients specifically looking for that fitness service.

You're doing all you can. Taking workout sessions, running courses, coaching clients, maintaining your website, but your fitness business doesn't seem to grow?

The unprecedented events, the cut-throat competition, constant hustle with multitasking leaves little room for leisure or engaging in activities that bring us calm.

Building a personal brand online is a great way to get noticed and increase your visibility. But where do you start?

There are a lot of social media platforms out there, but how do you choose which one will help you get the most out of your time?

Building a personal brand can be an important tool for your fitness endeavours and, when done correctly, it can pay off in the long run by bringing you more clients and business opportunities. 

Are you in the fitness business and not sure what marketing methods could help grow your business? It can be challenging to market your business because you have numerous tasks on your plate - curating workouts, devising meal plans, doing online coaching sessions etc. 

We have all heard of or seen popular YouTube videos on how to put together a workout routine at home. Some videos are so successful that they have made their way to mainstream media outlets for others to see. 

Referral marketing is a widely used strategy that involves business owners encouraging their clients to refer their services to their friends and family. 

Soft skills are personal attributes, people skills, and communication abilities that are based on emotional intelligence rather than knowledge.

A gym is not a place for the faint of heart.

It's filled with people who are pushing themselves to their physical limits. And some find it challenging to stick to their fitness goals.

For any personal or professional relationship, effective communication is the key to success. As a fitness coach, you must then connect with your clients at every touchpoint.

As a fitness trainer, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. One of the best ways to stand out and get more clients is by niching down.

Fitness trainers are always on the go! 

The pandemic has turned around the entire game of the fitness industry, causing personal trainers and other fitness professionals to venture out and expand their services online.

The fitness industry is rapidly growing, and many trainers/coaches ask whether they should supplement their offline business with an online presence or not. 

The pandemic and subsequent lockdown caused many businesses to shut down worldwide. The fitness industry was hit hard too, making this period difficult for trainers everywhere. Digital transformation, however, was a saving grace in these trying times, giving a much-needed boost to online training in the fitness industry.

Be it entertainment, software, or healthcare, many industries today are embracing the subscription business model. It is by far the most attractive way of forging ties that transcend time with your customers. Do you doubt it? Check your NETFLIX subscription. We bet it’s on!

Meet Vanessa Jakubowski, a personal trainer, bikini athlete, and online coach. She has helped over 500 people get fit, lose weight, and feel more confident about their bodies.