2. Offer a free trial or discounted price

When you’re in the market for new clients, there is no better way to convert potential leads into paying clients than with a free trial or a special discount.

Discounts and free trials are very effective because they remove many barriers that make clients skeptical about a purchase, such as the actual workout regime, time a trainer will give, the price, etc.

When you offer a discount, the lead thinks that you are offering more at a lesser price, and therefore they don't want to 'miss out' on a great deal. A free trial works as a lead magnet because clients can 'test and try' before they buy.

Both these strategies provide value to prospective clients that entice them to make a purchase.

3. Stay in touch with potential clients

It's always a good idea to keep in touch with your contacts.

This list of contacts consists of your target audience who follow your content on social media, have subscribed to your email, have taken a free trial of a plan, participated in one of your challenges, and so on.

Not everyone who likes your fitness services will become a paying client immediately. That is why in marketing, 'lead nurturing' is very important, so we introduce the "personal training software". In simple terms, you need to stay in touch with your prospects and build a meaningful relationship such that even if they haven't been converted to clients yet, they will in the future. Or, at least they'll become your brand advocates!

It's surprising how many businesses stop emailing leads after the first response. It is worth following up with them if you want to build a genuine connection, as studies have also found out that 21% of people will respond to at least one more email from someone who didn't reply to their initial message!

Engagement is everything. By staying in touch with your leads, even if they don't end up becoming a client right away, you are keeping them on the radar as someone who can provide useful information and support when needed most - which means that you'll likely be one of their first choices should any future health needs arise!

Staying in touch through social media platforms, emails, blogs, etc., is a great way to build trust with your target audience.

4. Leave room for open-ended questions

As a practice, you should have a separate FAQs (Frequently Asked Questions) section on your fitness website. Here, you can pick the top queries you usually get asked, such as online training plans, prices of your offline and online coaching, your specialties, what all clients get access to, and so on.

Inevitably, there would be clients who might skip this section or may have new queries altogether. A fantastic way to address queries and build a relationship with your leads is to guide them to an email address that they can send their query to and hence connect directly with you.

In order to reply to such emails quickly, you may then create templates for common open-ended questions.

But the takeaway here is to make it convenient for more clients and to reach out to you and get a response to their query. Many times, it just takes one clarification email to clients' queries to convert them into paying customers.

5. Don’t give up - value and focus on your process

Trusting your process is the key to a successful sale.

The more time you invest in planning out the nuances of each stage, from initial contact to nurturing a lead, the more likely you will find success. Having a plan also helps in identifying if anything, in particular, is going south as you are able to monitor different stages of the business growth.

A well-planned process will also give you confidence since you will be aware of the next steps. And if you value your services, your clients will definitely as well.