Building a personal brand can be an important tool for your fitness endeavours and, when done correctly, it can pay off in the long run by bringing you more clients and business opportunities.
As a fitness professional, it’s important to find what works for you and get your brand name out there as it brings you closer to your target audience.
By building a personal brand, you can gain credibility and open yourself up to new opportunities to serve clients.
To get you started, here are a few things to consider when establishing a personal brand:
1. Be authentic
The first thing to be kept in mind while building a personal brand for your fitness business is authenticity. It can be your biggest asset and strongest differentiating factor from others in the market.
Share who you are with your existing and potential clients. Tell them your journey of becoming a fitness professional or the challenges you faced while entering this industry.
This will build immense credibility for your brand.
Bonus tip 1: Share your and your clients' fitness transformations through pictures from time to time as it is an accurate reflection of reality.
Bonus tip 2: Engage with your audience on social media, like going live on Instagram or Youtube. This will help you establish a real-time connection between you and the audience.
2. Content is the king
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” – Bill Gates
The biggest part of building a personal brand is content. You create it, you deliver it, and most importantly, you want people to consume it.
Great content will make a connection by bringing the audience closer to the brand. The more value you provide them, the stronger your relationship will become. High-quality content is what attracts new clients and builds trust.
The content you make and put on social media enables you to become an authoritative voice in your niche and will help your personal brand stand out. But before that, you need to ask these three questions to yourself:
What is that area in which I am really good? Is it weight training, yoga, pilates, meditation, breathing practices, etc? (Read this blog to know your niche)
What makes my personal brand unique?
What content form am I most comfortable with?
Once you have answered these questions, the next step is to create content. Choose a content form with which you are most comfortable and can be made consistently without facing burnout.
You could start writing a blog if you like writing long-form content or stick to short carousel posts on social media. If you’re someone who has a great camera presence, then creating videos could do wonders for your personal brand.
3. Find the perfect logo
An effective logo design is important as it draws people’s attention.
The attention span is minimal these days, and hence the success of a logo depends on catching the eye instantly at first shot.
This can actually work to your advantage if you have a solid logo to speak for your personal brand.
You can ask these three questions while brainstorming on your logo design.
What is the USP (Unique Selling Proposition) of your brand?
What products/services do you offer?
- How should people perceive your brand?
Your brand’s logo is a reflection of what you are and what your personal brand is about. It will appear on everything that weaves in your personal brand, including your social media handles, website, and even your app.
Wait, did I just say app?
With FitBudd, you can launch your own professional looking Website and Fitness App customized to your brand name, logo, etc. This means you'll get to attract new eyeballs and engage with them directly. And don't worry if you don't have a logo in place, FitBudd helps you at every step from design to development and updates. So you can get your own Fitness App up and running without any hassle.
Building a personal brand is a strong foundation for your fitness business. Your brand is a reflection of who you truly are and also acts as a roadmap of where you want to go.
If you're ready to take your business goals to the next level, these tips will help you increase your chances of success in your fitness career.
Your legacy lies in your hand. And the way out is to develop a strong Personal Brand.