The fitness industry is rapidly growing, and most trainers and fitness coaches ask whether they should supplement their offline business with online personal training.
Looking at the current scenario, online training opportunities can be lucrative for many kinds of fitness businesses.
Even if you own or work at a local gym, studio, or provide offline personal training services, you can expand your foothold online. This blog discusses the advantages of the online fitness business and how it's a step towards success in the competitive fitness industry.
Advantages of an Online Fitness Business
1. Low Startup Costs
You no longer need to spend a large sum of money to take your fitness business online. Offering online fitness services eliminates the need to build a gym, install machines, or hire many employees.
At the initial stage, you can begin offering and promoting your fitness services to your target audience on your social media platforms to generate leads. Once you have a desired number of clients, you can take a step further and create a website or custom fitness app.
And with FitBudd, launching your fitness app has become easier than ever! We will assist you at every step of the way, from design to development and updates. Having your own website will help you create brand awareness and establish yourself as an expert fitness professional. Your fitness app, on the other hand, will give unprecedented strength to your fitness business and help double up the revenue. In other words, you'll be able to onboard, coach, and manage more clients through your virtual training business.
2. Ease of Working
Juggling between work, gym, social, and family commitments while simultaneously trying to prioritize yourself is a task in itself and can be tedious too!
Online fitness coaching provides the flexibility of the anytime-anywhere approach. Unlike an in person training session where you need to train clients at a gym, with online training you can choose to work from your home, office, or even your local park - wherever you want. All you have to do is make a schedule of a client's workout details, check-in with them regularly, and keep track. And all this gets even simplified with a personal training software.
In many cases, clients prefer self-paced training. It means you can pre-record videos and create a video library, make specific schedules, and assign the same to your clients. As for live workouts and training sessions, you and your clients can mutually decide a time.
Again, FitBudd makes this process also effortless. You can use the FitBudd's Trainer Portal to create customized programs for your online personal training clients, track their progress, and engage with them on a more consistent basis. Overall, you'll get more time to focus on your clients and spend less time on the operations.
3. Exponential Growth Opportunity
People are always searching for different ways to stay fit, and the digital media space provides abundant valuable information on this. With an online training business, you can find these users, offer them solutions and additional resources, and turn them into your clients.
A good example would be Quora. On quora, you will find multiple queries on home fitness, fitness equipment, nutrition, etc. These are your potential customers. You can provide them a solution and direct them to your online business.
Similarly, on Instagram, you can produce content related to healthy recipes, fitness tips, online coaching or fitness challenge, etc. You can even demonstrate exercises and add quick workout videos. You may even want to run paid ads to expand your reach. Ultimately, it's about establishing yourself as a fitness instructor and find new clients.
An online personal training business will also give you access to a much larger pool of potential clients as geography is not a hindrance.
Ready to become an Online Personal Trainer?
Online training is the wild west of the fitness industry right now, and it’s important to be up there as the industry has started growing in that direction.
These are the fundamental reasons why you should put your fitness business on the digital road map. Transitioning your business to a digital model will serve you well not only during this crisis but in the long run.
And with FitBudd offering 100+ cutting-edge features for you to deliver an interactive workout experience, create personalized nutrition plans, track performance, etc., transitioning to or establishing an online personal training business becomes a cakewalk.